Consumption is important. Some would say that it's so important, it's "the most fundamental decision unit." Others would say that it's so important, once in a while we need to stop and think about it, be critical about it, and not just take it for granted.
Adbusters is part of the latter. Here's what they say:
"Every November, for 24 hours, we remember that no one was born to shop. If you’ve never taken part in Buy Nothing Day, or if you’ve taken part in the past but haven’t really committed to doing it again, consider this: 2006 will go down as the year in which mainstream dialogue about global warming finally reached its critical mass. What better way to bring the Year of Global Warming to a close than to point in the direction of real alternatives to the unbridled consumption that has created this quagmire?"